Hello, I'm Anastasia!

Senior Product UI/UX Designer & Brand Expert

Specializing in experimentation and interface audits for large-scale digital platforms, backed by 12+ years of performance-driven product leadership.

About Me

My Projects

Impact:

Driving measurable growth through structured experimentation and interface optimization.

~2% Revenue Uplift

8-Figure Revenue Environment | Structured Experimentation & Conversion Optimization

Experimentation Framework Leadership

Built and led hypothesis-driven A/B testing initiatives aligning product, engineering, and business goals

Interface & Conversion Audits

Friction Identification at Scale | Data-Informed Performance Optimization

Design Process Framework

Design isn’t just about screens. It’s about making smart decisions, testing them, and improving what users experience.

1. Outcome Definition

Align on business objectives, measurable KPIs, and the core user problem.

2. Research & Positioning

Competitive landscape, behavioral insights, and market signals to define strategic direction.

3. Product Architecture

User flows, information structure, and interaction logic before visual execution.

4. Wireframes & Direction

Low to high-fidelity exploration to validate hierarchy, usability, and experience clarity

5. Visual System & UI

Scalable interface aligned with brand, accessibility, and performance goals.

6. Experimentation Layer

Structured A/B variations to validate assumptions and optimize conversion.
(*Optional for large companies)

7. Developer Handoff

Documented components, specifications, edge cases, and production-ready assets.

8. QA & Iteration Design

QA during development and post-launch performance review for continuous refinement.

Public Speaking & UI/UX Design

With over 10 years of experience in UI/UX design, I’ve had the privilege of speaking at major events like the University of California, Riverside’s Designathon.

Sharing the stage with top designers from companies like Toyota and Starbucks, I connect with audiences through storytelling and design insights.

I’m passionate about public speaking, offering inspiration and valuable takeaways for anyone interested in design from aspiring illustrators to seasoned professionals